Renowned music sensation Usher is set to take center stage at the Super Bowl halftime show in Las Vegas on February 11, 2024, according to an announcement jointly made by the NFL and the star himself. With a career highlighted by hit songs like “U Got It Bad,” “My Boo,” “Yeah!” and “OMG,” Usher is gearing up to grace one of the world’s most-watched stages during this iconic sporting event.
In a statement expressing his excitement, Usher stated, “It’s a lifelong dream come true to finally perform at the Super Bowl. I can hardly contain my anticipation as I prepare to deliver a performance like none other the world has seen from me.”
Hailing from Atlanta and currently 44 years old, Usher is undeniably one of the best-selling artists of the early 2000s. In recent years, he has also become a prominent figure in the Las Vegas concert scene. His extensive list of chart-toppers boasts collaborations with the likes of Lil Jon, Ludacris, Alicia Keys, and will.i.am. Consequently, fans can anticipate some thrilling surprises and special guest appearances during his halftime set.
Since 2019, the Super Bowl halftime show has been under the production helm of Roc Nation, the entertainment company founded by the influential New York rapper and mogul, Jay-Z. This partnership has resulted in memorable performances by artists such as Shakira and Jennifer Lopez, The Weeknd, and a legendary hip-hop showcase featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar in 2022. Last year’s halftime show featured a career-spanning performance by Rihanna.
Apple Music has been the main sponsor of the halftime show since the previous year, securing its position after reportedly paying $50 million for the privilege. The halftime slot is one of the most coveted opportunities in the entertainment industry, given the Super Bowl’s status as the most-watched television broadcast in the United States. In 2022, Nielsen estimated that over 113 million viewers tuned in to watch the game. While the Kansas City Chiefs battled the Philadelphia Eagles on the field, it was Rihanna who stole the spotlight with her long-awaited return to the stage, coupled with the surprise revelation that she was expecting her second child, sparking widespread conversation and admiration.
As Usher prepares to take the Super Bowl halftime stage in 2024, fans and viewers alike eagerly await a performance that promises to be an unforgettable addition to the storied history of this iconic sporting event.