The upcoming release of Taylor Swift’s movie, “Taylor Swift – The Eras Tour,” has set a new milestone in the entertainment industry, with advance ticket sales crossing the remarkable $100 million mark globally, announced AMC, the renowned theater operator. Scheduled for release on October 13, the film will be showcased in 8,500 theaters across 100 countries, transforming it into a monumental global event.
This achievement propels “Taylor Swift – The Eras Tour” into the echelons of history as the highest-grossing feature-length concert film ever. It is all set to dethrone the previous record-holder, “Justin Bieber: Never Say Never,” which earned $99 million after its release in 2011. Notably, the iconic “This Is It,” documenting Michael Jackson’s performance preparations, did not qualify as a concert film due to its focus on behind-the-scenes footage.
Initially intended for a United States release, Taylor Swift made the pivotal decision to turn “Eras” into a global phenomenon. This worldwide extravaganza will cover multiple continents, including South America, Australia, Asia, Europe, the United States, and Canada, during its second leg next year.
AMC reported that the extraordinary revenue of $100 million stems from theaters worldwide, including prominent chains like Cineplex in Canada and Cinepolis in Mexico. Out of the 8,500 theaters, 4,000 are located in North America alone. For context, the current record for the highest-grossing October opening weekend in North America stands at $96 million, a feat achieved by “Joker” in 2019.
Anticipation runs high for “Taylor Swift – The Eras Tour,” with experts like Jeff Bock from Exhibitor Relations predicting a staggering revenue that could surpass 100 million over the film’s three-day screening period from October 13 to 15 in North America. The movie, with a runtime of 2 hours and 48 minutes, captures electrifying moments from three of Swift’s concerts held at the SoFi Stadium in Inglewood, a suburb of Los Angeles, in early August.
Swift’s “Eras” tour is nothing short of a phenomenon, encompassing a total of 146 dates. According to Pollstar, a leading industry magazine, each concert contributes a staggering $13 million in revenue. This cumulative effect is poised to elevate the tour’s overall earnings to a monumental $1.9 billion, marking an unprecedented milestone. No artist or group has ever crossed the symbolic billion-dollar threshold until now.
In a significant industry development, AMC announced that Beyoncé would emulate Swift’s success by releasing a documentary based on her “Renaissance” tour. The documentary is set to hit theaters on December 1, following the successful completion of her U.S. tour. The market responded positively to this news, evident in the nearly two percent rise in AMC shares during electronic trading after Wall Street’s closing.
In summary, Taylor Swift’s “Eras” tour movie has not only shattered records but also ushered in a new era of global concert film phenomena. With its imminent release, fans worldwide eagerly await an unparalleled cinematic experience showcasing the magic of Swift’s live performances.